My Recommendation for Tony Lama Cowboy Boots

Tony Lama cowboy boots

Tony Lama set up to make boots in El Paso, Texas as far back as 1911, almost a hundred years ago. As an eleven year old boy of Italian descent, Tony had started in the trade at which he was to become a master. As a cobbler for the US Cavalry, he learnt the importance of a good fit of boots. This is the trademark of the Tony Lama cowboy boots, the true understanding of well-fitted and comfortable boots. By the 1930s, his name had become legendary in the business of boots, and ranchers from all over would buy Tony Lama cowboy boots. Tony Lama Sr. died in 1974, a craftsman to the end, and his company is run by his sons and daughters. Once fierce rivals, Justin Boot Company and Tony Lama are now owned by the same Berkshire Hathaway group.

Today’s technology is used to enhance the old methods of working at Tony Lama and every pair of boots that bears the name is handcrafted, implying enduring quality and durability. El Paso, Texas is still the home of Tony’s beloved boots, which are still made to weather the desert conditions of region, and his traditions are kept alive in the current corporation. One of the finest teams, the Tony Lama Rodeo Team still relies on the Tony Lama cowboy boots for their professional competition. And come on, you’ve got to admit, if they’re good enough for the rodeo, they’re good enough for your roughest, toughest needs.

Over one hundred steps are involved in making the perfect pair of Tony Lama cowboy boots and only the best, most experienced craftsmen work on these top of the line boots. Additionally, the boots are made using only the finest leather. The boots are available in a wide variety of style alternatives as well as different shapes, sizes and widths to fit every foot to perfection. Their USP is the shank, a heavy gauge double-ribbed strip of steel that supports the arch delivering comfort for years to the wearer. The Tony Lama Cushion Comfort series is possibly the most comfortable boots you’ll ever sink your feet into – constructed with three layered cushioned insoles, they are thinner but hardier.

The legendary ‘El Rey’ (meaning ‘the king’) boots have found a place in the Hall of Fame for cowboy boots. Originally made by Tony Lama Sr. in 1951, they were valued at $3000 back then. Stolen in 1953, they paved the way for ‘El Rey II’, designed in 1970 for a reported $10,000. History repeated itself and this pair was stolen as well. The jewel encrusted ‘El Rey III” can now be seen on display during promotional events. Costing a hefty $32,000, these alligator skin Tony Lama cowboy boots are handcrafted and hand embellished with a total of 17 carats in jewels.

Clearly, Tony Lama cowboy boots are absolutely premium boots. This doesn’t mean you have to spend a fortune buying them. A great pair of Tony Lamas can be yours for the relatively low price of $100. Now, you too can wear them and be El Rey of all you survey.

My Recommendation for Tony Lama Cowboy Boots